These are changing times for the publishing and broadcast industry! Major dynamic changes on many levels and areas have had a significant impact on the authors and their readers.
Those who have enjoyed listening to authors speak of and about their work have found it increasingly difficult to connect with and hear that deeper conversation in a meaningful way.
Experienced authors and publicists will tell you there are many who can do an interview but only a few are able to deliver in the art of conversation. It is the deeper genuine conversation that will truly honor the authors work and context of their story and content.
There are the three only things that are essential to a successful book.
The FIRST and most obvious is a good book. A good ‘write’ in any category creates its own dynamic and in so many ways creates its own momentum and sells itself by word of mouth.
The SECOND essential for a successful publishing effort is a good cover. Ironically in the business of words here is where a picture or creative art is worth a thousand words and all the pages that are embraced between the covers of the publication itself.
The THIRD and final essential for a successful publishing effort is media and broadcast exposure. An author who has the opportunity to connect with their target audience to detail the story and share the meaningful insights crucial to the potential reader completes the sale!
The changes in the broadcast industry have dramatically changed the media and broadcast opportunities which have been and continue to be an essential component of the three only things equation for authors and readers to connect.
Now anyone with an internet connection anywhere in the world can at anytime access and listen to an author’s conversation about their book. It is the conversation that creates the relationship with author and reader and inspires the reader to complete the sale!
I look forward to ours!
Brad Walton Productions, LLC